Jimmy Gnecco has been making uncompromising art rock as the leader of Ours and as a solo artist for the better part of two decades. I was fortunate to have an opportunity to speak with him in advance of his Buffalo, NY tour stop, and we chatted at length about his career, his songwriting process, and Ours' fabulous new album, the raw and emotional "Ballet the Boxer 1". Enjoy!
You’ve been at this
for some time and I am sure have experienced ups and downs in your career. What
keeps you motivated to make new music?
Was there any specific inspiration for the new album, “Ballet the Boxer
1”?
Searching for the feeling that anyone who gets into music is
looking for – that feeling that is tough to describe that is so magical. We still have the hunger to chase that down –
it’s not about celebrity or money or numbers at this point.
What are some of
those things, then, that do inspire you?
Who do you keep going back to as an artist?
There is some stuff in pop music that is still inspiring
like Rihanna, Beyonce, OneRepublic, but we often go back to Marvin (Gaye), the
Doors – classic stuff. For this record
we pulled from the excitement of rock and roll and pulled from a lot from the
influence of soul and rhythm and blues.
Music has lost some of that swing and swagger over the years and we
wanted to make sure that this record had that.
In addition to the rock, we wanted to make sure the roll was in there
too.
We made some cerebral records in the past – we had so many
songs to pick from and wanted to pick ones that were more immediate, where you
could feel in your gut the grooves moving you along, while still lyrically
still saying something.
Was it intentional
for you to record it yourselves in order to get that rawer, more immediate feel
to it?
We could very easily do something very lush, which we did
with “Mercy” (the previous record), but for this specific set of songs we
wanted to service the songs differently.
I have worked with others in the past – Rick Rubin, Steve Lillywhite –
but I have been the one making decisions about the sound or direction of the
records. This is the result of us doing what we want – this is not necessarily
the place we are always going to be in but sonically, we looked at THESE songs
and said, “how can we service these songs the best”? A lot of them leant themselves to a more raw
production and sound. Some people may think they sound a little trashy or
garagey, but if you listen to old soul records, they weren’t slick at all. Even if you listen to something like
“Revolution” or “Helter Skelter” by the Beatles, it’s surprising how crude or
bold they sound. We didn’t record this
on some computer – we went into a real recording studio with a renowned
engineer, Henry Hirsch, who worked on the Lenny Kravitz records and recorded to
tape on an old vintage Helios console. I
mean, we did use the computer – it’s difficult these days to stay entirely on
tape and it’s by no means an all-analogue recording, but we rolled tape to get
the drum sounds and some of the other instruments. In order to do what we needed to do,
budget-wise, we couldn’t stay entire on tape.
We kept the integrity of the performances the best that we could – we
weren’t tweaking vocals or drums. If you
listen to an Al Green record and then listen to a Daft Punk record, different
sounding records – we leaned more towards the Al Green record. We wanted to keep the slick thing at bay and
hear the more mature sound of the instruments.
Those were conscious decisions to use those sounds with these
songs. We had a lot of songs that were
very heavy emotionally that just didn’t fit the feel of this record.
Yeah, you can
certainly tell listening to the record that the sounds that you’re hearing
haven’t been overly processed and there is an immediacy to it.
We are still dealing with electronics – Henry got a tape
machine from Motown that we recorded on and it’s just that we liked the sound
of THOSE electronics. We love Beyonce
records and some of the things that are run directly into Pro-Tools, but we
were thinking about the spirit of rock and roll and how some of those old records
sounded and connected. It’s a series of
decisions that takes you were you are, and one different decision can lead to
pretty drastic changes in the sound. One
thing I keep telling people, is don’t listen to the record in the way that you
are used to hearing modern records, because it doesn’t sound that way. Put it
on next to a Doors record or a Queen record and it will make more sense to
you.
Sure. Something that was recorded 30 years ago
wouldn’t pass muster on the radio today next to songs that are brick-walled
sonically.
Exactly! Everything
gets bricked out and the dynamics are gone.
Everyone just wants their records as loud as possible…how loud does a
record have to be? Our mantra is we want you to turn our record UP, not turn it down.
I think this record is one of our first to sound good at a low volume.
We purposely made it to be a “warm” record.
It still has sizzle to it, but it was a definite choice for it to sound
that way.
It’s a fantastically
recorded record. So, your songwriting
process: do you start with a riff and build from there, do the lyrics come
first – how does that work?
More times than not it’s usually some musical thing that
happens and I just build on that, constantly working on different parts and
make sense of them. Over the last few
years, more so, I’ve had vocal melodies come to me in the middle of the night
and then I just play with it and find the right key or things to add to
it. So, it’s probably like 75/25.
Cool. You released
the first three OURS records through traditional label or distribution arrangements
but decided to crowdsource through Pledge Music for the new record….what were
the benefits of reaching out to your fanbase to realize your vision?
The benefit was that people love us enough to take a chance
on us…that was very humbling to know that they were willing to help us with
that. The negative is that there is
always someone who thinks that because they are paying for it that they should
have a say in what you are going to do.
It’s only a couple and the good far outweighs the negative and it’s
amazing that people trust us to go and make the music that WE want to
make. It’s just like if we were to have
to worry about what a label wanted us to do; it’s the same thing if you worry
too much about pleasing the fans or if someone in your audience expects you to
make the album they want. In order to
follow the inspiration and make the album YOU want, you really have to kind of
put a blanket on all of the voices and just say, “We don’t give a fuck about
ANY of it”. That’s when the most honest
expression comes across. You can’t get
too worked up about someone wanting one thing or another from you.
At that point, you’re
just serving another master.
Exactly! You hit the
nail on the head. If you want us to be
true to our vision, you have to just let us do what we are going to do and not worry
about what people want from us.
Well, it seems like
you are lucky enough to have a fanbase who trust you to take them on that
journey, not dictate where that journey is going.
Yeah, we are…there are enough of them out there that allow
us to do just that and the others just don’t really get what we are doing. They want us to make “Distorted Lullabies”
over and over and that’s not where we are at.
We made an honest record with a lot of heart with some of the most
honest songs to date. I’ve worked for
record labels that gave us $100,000 to make a record and I didn’t let them
dictate the sound of the record, so if we were to do that with our fans, what
good is that? It doesn’t make for good
art. The arrangement with Pledge was
that people paid us to make the record that WE wanted to make. They put that trust in us. We love going out and making meaningful
relationships with people – it’s the most important thing we do. Our music may be for sale, but our souls
aren’t. If we were to make the music that other people wanted us to make, that
is the definition to me of selling out.
We were grateful that people took the chance, but we didn’t feel
obligated to deliver anything but what was in our hearts. We’re not in the customer service business…we
are rock musicians.
Your fanbase is
obviously very passionate and willing to go down that creative road with you –
what’s the craziest thing a fan has ever tried to share with you?
It’s not necessarily crazy, but it’s heavy. There are a lot of people out there that are
emotionally hurting, and they choose to share their stories with me. It’s very heavy and I am honored that they
connect with something I sing or write so much that they feel comfortable doing
that. There have been some, uh, creepy
encounters, but it’s those heavy experiences and the letters they write that
stick with me. Other than the searching
we do for that feeling in the music, when you see that you have affected
someone’s life in that way, that is incredibly rewarding. People have told us that they were suffering
from physical ailments and that our music helped to ease their pain or make
them better. It’s heavy.
How do you even
process that?
If we take it too seriously, honestly we can get a little
too full of ourselves. We try to keep in
perspective. You can’t walk around
feeling like you are a healer…you have to stay humble, but we are glad that a
song has made them feel that way and has helped them through a tough time. Sometimes you tap into a universal voice
where you speak in a way that people relate. When that happens it’s a magical
thing, but that doesn’t always happen. I
just try to wake up every day and be better than the day before. Like everyone else on the planet, we are all
in this together.
The one place where we look at what people want is in the
live set. We have a group of songs that
people love and we don’t want to tire them out.
We think, “what would move people here?”
We want them to feel moved when they come to see us. When they spend their hard earned money at
the show, what’s going to make them light up?
We want to feel that energy from them.
There is an art to
creating that live set I am sure, making it a series of peaks and valleys,
rather than just a series of songs thrown together.
Exactly. We try to
create an arch where the songs take people on a journey. The same with sequencing a record. You can have great songs but if they aren’t
sequenced properly, then people think you have a shitty record.
You said that you had
a lot of songs to draw from…does that mean we are going to get “Ballet the
Boxer 2” at some point?
Yeah, maybe 2 and possibly 3.
Anything else you
wanted to get out there?
Yeah, just give this record time and listen with an open
mind. I think you will find that it has as much or more emotional content than
any of our other records. It’s honest
and there is a more evolved point of view and a much clearer approach.
Thanks for taking the
time to talk, Jimmy.
No problem.